01
Freight-specific keyword map
See the searches that match your services, equipment, lanes and capacity.
Google Ads and PPC for trucking companies
Google Ads for trucking companies that want direct shipper calls
Put your trucking company in front of shippers searching for freight capacity now. Start with a free scan of the searches, CPCs and visible competitors in your market.
Free Freight Search Scan
See the demand before you buy the clicks.
Tell us what you move and where. The booking calendar opens after this short form.
- Search volume by freight service and market
- Estimated CPCs and likely click range
- Visible advertisers and their positioning
- Recruiting, insurance, software and list exclusions
- A controlled 30-day pilot recommendation
7
exact Google Ads and PPC themes
The V1 ad group keeps Google Ads, logistics PPC and trucking PPC searches together for tight message match.
Generic PPC traffic is expensive. Freight intent has to be controlled.
A general agency can send every trucking click to the same page. Unbound separates equipment, service, geography and commercial intent, then removes driver recruiting, insurance, dispatch, software and load-board searches before they consume the budget.
What the 30-day pilot controls
02
Exact-match launch control
Start with narrow search intent and a defined CPC ceiling instead of paying for discovery traffic.
03
Call and form attribution
Connect qualified conversations back to the search term, ad group and landing page that produced them.
Good fit
Built for freight that can be quoted now.
- +Flatbed, heavy-haul, LTL and FTL carriers
- +Freight brokers with a defined shipper offer
- +Teams that can answer and qualify new calls
- +Companies with clear service areas or lanes
Deliberate exclusions
Traffic the pilot is designed to reject.
- -Driver recruiting campaigns
- -Purchased shipper lists
- -Load-board or dispatch promotion
- -Guaranteed load or revenue claims
From Kyle
What a qualified call actually means in freight.
Kyle Senger, lead strategist, on why a shipper who searched your lane is a different thing from a carrier looking for a load or a broker you already know. Under two minutes, captions on.
Landing-page message match
Search phrases this page answers directly.
These are acquisition keywords for Unbound. They are not shipper-demand estimates, and closely related phrases may overlap.
- google ads for trucking companies
- logistics ppc
- logistics ppc company
- ppc for logistics
- ppc for trucking
- trucking ppc
- trucking ppc company
What it costs
Published pricing, month to month.
| Service | What it includes | Price |
|---|---|---|
| Google Ads management | Campaign build, search-term management, call and form tracking. Media spend is billed by Google directly to your own account. | From $495 / month |
| Website build | One-time. Corridor and service pages built to match what shippers actually search for. | From $2,000 |
| Website management | Hosting, updates and new pages as lanes or services change. | $200 / month |
No contract and no minimum term. The search scan and the 20-minute review are free. Questions before that? Email kyle@unboundlogistics.com.
How that compares
Feature
18 agencies we checked
Unbound
Publishes a price at all
No, in 8 of 18 checked
Yes, in full, above
Starting price, where published
$1,500 to $5,000 / month
From $495 / month
Minimum term, where disclosed
3 to 6 month minimums
None, month to month
Industry focus
Generalist B2B or industrial
Freight only
Based on a review of 18 competing agency websites in August 2026. Figures cover only what those agencies publish themselves: 8 of the 18 publish no price at all, and 11 publish no contract term, so nothing here should be read as a claim about any one competitor.
Questions before a test
Straight answers, before any media spend.
What is included in the free Freight Search Scan?
The scan shows relevant searches, estimated CPCs, visible advertisers, likely negative keywords and the smallest credible 30-day test for your services and markets.
Does this include driver recruiting?
No. The campaign is built for commercial shipper demand. Driver jobs, CDL training, insurance, dispatching, software and load-board intent are excluded.
How quickly can the campaign launch?
The target is two to three weeks after access, offer and tracking are approved. The campaign does not spend until the call and form conversions have been tested.
What does it cost?
Google Ads management starts at $495 per month. A website build starts at $2,000, with ongoing management at $200 per month.
Am I locked into a contract?
No. Everything is month to month, with no contract and no minimum term.
How do I reach a person before committing to anything?
Email kyle@unboundlogistics.com. The free search scan and the 20-minute review both cost nothing.
One clear next step