01
Shipment-level message match
Use LTL and less-than-truckload language in the keyword, ad, H1 and quote fields.
LTL marketing, Google Ads and lead generation
LTL marketing and lead generation built around shipper intent
Match the campaign to the shipment: origin, destination, pallet count, freight class, dimensions, weight and accessorial requirements.
Free Freight Search Scan
See the demand before you buy the clicks.
Tell us what you move and where. The booking calendar opens after this short form.
- Search volume by freight service and market
- Estimated CPCs and likely click range
- Visible advertisers and their positioning
- Recruiting, insurance, software and list exclusions
- A controlled 30-day pilot recommendation
1,900
U.S. searches per month for LTL trucking company
DataForSEO estimated an $8.30 CPC. LTL freight quote was estimated at 2,400 monthly searches and $27.34 CPC, showing why qualification and conversion rate matter.
Broad LTL traffic can burn budget on rate checks that never become good freight.
The ad group and page should distinguish carrier or broker fit, service area, freight class, minimums and the next quote step. The search-term report must remove tracking, calculators, jobs, training and consumer parcel intent.
What the 30-day pilot controls
02
Quote-intent prioritization
Separate general research from searches that indicate an active shipment.
03
Qualified-call review
Measure whether calls contain a serviceable shipment, not simply whether the phone rang.
Good fit
Built for freight that can be quoted now.
- +Regional or national LTL carriers
- +Freight brokers with an LTL offer
- +Teams with clear service areas and shipment minimums
- +Companies able to quote inbound LTL demand
Deliberate exclusions
Traffic the pilot is designed to reject.
- -Parcel tracking
- -Freight-class calculators without buying intent
- -LTL driver jobs
- -Guaranteed quote counts
From Kyle
What a qualified call actually means in freight.
Kyle Senger, lead strategist, on why a shipper who searched your lane is a different thing from a carrier looking for a load or a broker you already know. Under two minutes, captions on.
Landing-page message match
Search phrases this page answers directly.
These are acquisition keywords for Unbound. They are not shipper-demand estimates, and closely related phrases may overlap.
- ltl marketing
- ltl leads
- less than truckload digital marketing agency
- ltl digital marketing agency
- google ads for less than truckload
- google ads for ltl
- less than truckload lead generation
- ltl lead generation
- less than truckload marketing agency
- ltl marketing agency
- less than truckload seo agency
- less than truckload seo company
- ltl seo agency
- ltl seo company
What it costs
Published pricing, month to month.
| Service | What it includes | Price |
|---|---|---|
| Google Ads management | Campaign build, search-term management, call and form tracking. Media spend is billed by Google directly to your own account. | From $495 / month |
| Website build | One-time. Corridor and service pages built to match what shippers actually search for. | From $2,000 |
| Website management | Hosting, updates and new pages as lanes or services change. | $200 / month |
No contract and no minimum term. The search scan and the 20-minute review are free. Questions before that? Email kyle@unboundlogistics.com.
How that compares
Feature
18 agencies we checked
Unbound
Publishes a price at all
No, in 8 of 18 checked
Yes, in full, above
Starting price, where published
$1,500 to $5,000 / month
From $495 / month
Minimum term, where disclosed
3 to 6 month minimums
None, month to month
Industry focus
Generalist B2B or industrial
Freight only
Based on a review of 18 competing agency websites in August 2026. Figures cover only what those agencies publish themselves: 8 of the 18 publish no price at all, and 11 publish no contract term, so nothing here should be read as a claim about any one competitor.
Questions before a test
Straight answers, before any media spend.
Why do LTL quote clicks cost more than general LTL company searches?
Quote language signals an active shipment and is therefore more commercially valuable. A higher CPC can still work when qualification, close rate and shipment value support it.
Should LTL and less than truckload be separate pages?
Not for this V1. The terms describe the same service and the budget is small. One page uses both phrases naturally while separate ad groups preserve lead versus marketing intent.
What should the page ask a shipper?
At minimum: origin, destination, pallet count, freight class, dimensions, weight, accessorial needs and timing.
What does it cost?
Google Ads management starts at $495 per month. A website build starts at $2,000, with ongoing management at $200 per month.
Am I locked into a contract?
No. Everything is month to month, with no contract and no minimum term.
How do I reach a person before committing to anything?
Email kyle@unboundlogistics.com. The free search scan and the 20-minute review both cost nothing.
One clear next step