01
Technical qualification
Ask for dimensions, weight, equipment, locations and timing before the sales team invests time.
Heavy haul marketing, Google Ads and lead generation
Reach shippers searching for heavy-haul capacity, then qualify the load around dimensions, weight, equipment, permits, origin, destination and timing.
Free Freight Search Scan
Tell us what you move and where. The booking calendar opens after this short form.
5,100
summed U.S. searches across five heavy-haul terms
The volume-weighted CPC was $7.94. Related phrases overlap, so this is directional demand rather than 5,100 unique shippers.
The ad and page need enough technical language to deter poor-fit loads while keeping the next step simple. The campaign should separate general heavy haul, transport, services and quote intent as data accumulates.
What the 30-day pilot controls
01
Ask for dimensions, weight, equipment, locations and timing before the sales team invests time.
02
Start with exact searches and add negatives for jobs, trailers, towing, equipment sales and irrelevant consumer transport.
03
See which search and geography produced each connected, qualified conversation.
Good fit
Deliberate exclusions
Landing-page message match
These are acquisition keywords for Unbound. They are not shipper-demand estimates, and closely related phrases may overlap.
Questions before a test
It is the simple sum of heavy haul trucking, heavy haul trucking company, heavy haul transport, heavy haul services and heavy haul quote. Related phrases overlap.
Yes. The page can request dimensions, weight, equipment, origin, destination and timing while preserving a direct phone-call option.
The buying event is transactional. A shipper with a specific load can search, call and request a quote quickly, which makes paid search easier to measure than relationship-led services such as cold storage.
One clear next step