01
Lane and equipment alignment
Build the first ad groups around the capacity the company wants to sell now.
FTL and full-truckload marketing
FTL marketing and lead generation for direct shipper calls
Put capacity in front of shippers searching for full-truckload help, with landing-page copy built around equipment, lanes, service area, timing and quote intent.
Free Freight Search Scan
See the demand before you buy the clicks.
Tell us what you move and where. The booking calendar opens after this short form.
- Search volume by freight service and market
- Estimated CPCs and likely click range
- Visible advertisers and their positioning
- Recruiting, insurance, software and list exclusions
- A controlled 30-day pilot recommendation
1,000
U.S. searches per month for truckload freight
DataForSEO estimated a $14.93 CPC. Full truckload shipping added 590 monthly searches at an estimated $38.89 CPC, so sales economics must set the bid ceiling.
FTL traffic only works when the lane, equipment and buying window line up.
A single generic freight page cannot explain every capacity profile. The V1 page states the service clearly, asks for the load details needed to qualify it and gives the sales team keyword-level call context.
What the 30-day pilot controls
02
FTL and full-truckload coverage
Use both natural query forms without splitting a small budget into duplicate campaigns.
03
Sales-ready attribution
Pass the keyword, ad group and page context into the call and lead review process.
Good fit
Built for freight that can be quoted now.
- +FTL carriers with defined equipment and lanes
- +Freight brokers with an active full-truckload desk
- +Teams able to answer quote calls quickly
- +Companies with shipment economics that support paid clicks
Deliberate exclusions
Traffic the pilot is designed to reject.
- -Truck driving jobs
- -Load boards and dispatch services
- -Trucks or trailers for sale
- -Guaranteed monthly loads
From Kyle
What a qualified call actually means in freight.
Kyle Senger, lead strategist, on why a shipper who searched your lane is a different thing from a carrier looking for a load or a broker you already know. Under two minutes, captions on.
Landing-page message match
Search phrases this page answers directly.
These are acquisition keywords for Unbound. They are not shipper-demand estimates, and closely related phrases may overlap.
- ftl marketing
- ftl leads
- ftl digital marketing agency
- full truckload digital marketing agency
- google ads for ftl
- google ads for full truckload
- ftl lead generation
- full truckload lead generation
- ftl marketing agency
- full truckload marketing agency
- ftl seo agency
- ftl seo company
- full truckload seo agency
- full truckload seo company
What it costs
Published pricing, month to month.
| Service | What it includes | Price |
|---|---|---|
| Google Ads management | Campaign build, search-term management, call and form tracking. Media spend is billed by Google directly to your own account. | From $495 / month |
| Website build | One-time. Corridor and service pages built to match what shippers actually search for. | From $2,000 |
| Website management | Hosting, updates and new pages as lanes or services change. | $200 / month |
No contract and no minimum term. The search scan and the 20-minute review are free. Questions before that? Email kyle@unboundlogistics.com.
How that compares
Feature
18 agencies we checked
Unbound
Publishes a price at all
No, in 8 of 18 checked
Yes, in full, above
Starting price, where published
$1,500 to $5,000 / month
From $495 / month
Minimum term, where disclosed
3 to 6 month minimums
None, month to month
Industry focus
Generalist B2B or industrial
Freight only
Based on a review of 18 competing agency websites in August 2026. Figures cover only what those agencies publish themselves: 8 of the 18 publish no price at all, and 11 publish no contract term, so nothing here should be read as a claim about any one competitor.
Questions before a test
Straight answers, before any media spend.
Should FTL and full truckload be separate landing pages?
Not at this budget. One page can use both phrases naturally, while separate marketing and lead-generation ad groups keep the query intent organized.
Does a high CPC make FTL Google Ads unprofitable?
Not automatically. The decision depends on connected-call rate, quote rate, close rate, gross profit and repeat shipment value. The scan models those inputs before launch.
What should an FTL landing page include?
It should state equipment, service area and operating fit, then ask for origin, destination, commodity, weight, timing and contact details.
What does it cost?
Google Ads management starts at $495 per month. A website build starts at $2,000, with ongoing management at $200 per month.
Am I locked into a contract?
No. Everything is month to month, with no contract and no minimum term.
How do I reach a person before committing to anything?
Email kyle@unboundlogistics.com. The free search scan and the 20-minute review both cost nothing.
One clear next step